Phoebe Tonkin is a girl who is aware of what she desires, and within the new Smythson marketing campaign, that factor is to catch a break. Recent underneath the helm of recent the British luxurious items model simply launched a brand new whimsical marketing campaign movie that includes Tonkin pulling an Eliza Thornberry by speaking to animals, working into issues due to mentioned animals, and simply being totally confused—within the chicest method attainable, after all.
The movie, aptly titled Journey to the Wild Facet and directed by Sophie Edelstein, follows the 28-year-old actress starring as an American vacationer weaving by way of the fantastical streets of London looking for Buckingham Palace. Tonkin’s quest for the Palace isn’t your standard Google Maps journey both. What we see is various unhelpful locals; energetic dance numbers; spurts of of Tonkin sass; and, to not point out, Smythson’s lineup of covetable leather-based items—from a elegant backpack ($1,395; smythson.com) to the right keep on ($2,995; smythson.com) to, sure, a backgammon set ($4,995; smythson.com). Oh, and let’s not neglect the powder blue "MINE" pocket book Tonkin carries by way of the movie—a particular -edition launch coinciding with the marketing campaign launch.
smythson phoebe tonkin – embed 1 Credit score: Courtesy
Store it: "MINE" Particular Version Panama Pocket book, $75; smythson.com.
“I beloved the thought behind the marketing campaign,” Tonkin shared. “There was one thing whimsical and summary concerning the story. I really like that it was an evening distinction in opposition to severe, subdued vogue movies. This one felt like a scene out of a Wes Anderson film. I beloved the creatives concerned too; I had by no means been a part of something so distinctive. In a time when the world feels slightly hopeless at instances, I’m proud to be a part of one thing that hopefully will convey some pleasure and lightweight into folks’s minds, even only for a couple of minutes.”
Jump over to smythson.com to see the complete movie and store the items.